The best way to differentiate your marketing collateral and make it stand out from the crowd is to make it memorable. Creative use of coatings can do just that; transform your printing into an eye-catching, unforgettable marketing message. According to neuroscientists, coatings engage our senses and have a positive impact on how our brains recall and retain images.
Choosing a coating can be a difficult task. There are many types of coatings, each with the ability to change how your printing looks and feels. You can do it on a budget and use an aqueous in-line coating or you can go all out and use a premium raised coating. It’s a great way to create brand separation and elevate the perceived value of your product or service.
We've created an infographic to help you understand and choose the best coating for your budget. Click the button below to download the infographic.
Printing Trivia: Where was the first ink factory established? In colonial America. Ink making became a commercial process in 1742. I couldn't find the name of the factory or the town. Here's my research.